In this ever evolving, fast paced and dynamic market, one needs to be regularly informed about the latest news and happenings. Business Promotion Technologies brings you a section that offers latest news concerning the various aspects of Internet Marketing.

• The latest news in the domain of SEO is that it was announced at the SMX East 2009 conference in New York by Google this week that the canonical tag is to be expanded by the end of this year. The canonical tag tells Google that pages with identical content should be filed under a single URL or web address. In other words, it is to be given a cross-domain capability.
• Other news from the same 2009 conference in New York is that the central team for Google Web Master is proposing a new standard for making AJAX sites crawlable. This will make those websites universally acceptable, which are rich in content and are based on AJAX. The search engines through which these sites will be accessible are those who choose to take part in this proposal.

This proposal of Google will positively affect the web as the rich content from AJAX sites would be crawled and indexed by the search engines.

The latest news in the domain of web designing still involves the ongoing struggle for giving utmost usability to the site. Yes, the web designers are still striving and trying various methods to add usability to their sites and minimizing complexity. For this, the number of usability tests has increased in recent past. In each and every country including India, web designing companies are hiring people to get a usability check for their website.

Recently, an informal usability test was held in Cambridge, MA. A number of startup companies tested their web designs with the local people for its usability and value. It was found out that most of the designs failed to reach even an acceptable level concerning usability.

Such events underline the need for providing the users with more accessible sites and a happy experience while they find information on internet. So, for web designers, it a long way to go…